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Annual Report

Strategic sales focus

The multi-brand structure comprising largely independent brands that achieve maximum synergies is characteristic of the Volkswagen Group. In fiscal year 2010, we succeeded in increasing our global market share, thus paving the way for us to achieve our goal of being the global market leader in 2018. Strict cost management will help us continue to focus our sales activities on profitability. The structures put in place are also designed for the potential integration of further brands into the organization.

Changes in the EU’s Block Exemption Regulation may affect our sales network in the years leading up to 2013. We are gradually reducing non-value-adding activities in our sales structure so as to cut costs, increase the attractiveness of our wholesale and dealer system, and ultimately boost our overall profitability. The further liberalization of the European single market entails opportunities as well as risks. Together with our brands, we intend to leverage the opportunities and promptly identify and counter potential risks. The business fields will expand their activities – not only purely in vehicle sales, but also in areas such as customer service and financial and insurance services.

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