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Annual Report

Car deliveries worldwide

PASSENGER CAR DELIVERIES WORLDWIDE

With its nine brands, the Volkswagen Group has a presence in all important automotive markets around the world. Currently, the key sales markets include Western Europe, China, Brazil, the USA, Russia and Mexico. Volkswagen was able to further extend its good competitive position in spite of the challenges of the automotive year 2010. Thanks to our attractive and environmentally friendly model range, we significantly increased the Group’s market share in important key markets; our global market share also recorded encouraging growth.

WORLDWIDE DELIVERIES OF THE GROUP’S MOST SUCCESSFUL MODELS IN 2010
Vehicles in thousands
Worldwide deliveries of the group’s most successful models in 2010 (bar chart)

In fiscal year 2010, the Volkswagen Group delivered 7,203,094 vehicles to customers worldwide (+13.7%), thus achieving a new record. The delivery figures in each of the twelve months of the reporting period were higher than in the corresponding prior-year periods, when sales had in some cases been negatively impacted by the consequences of the financial and economic crisis. With the exception of Lamborghini and Bugatti, all Group brands increased their prior-year sales figures. Demand for Group models exceeded the previous year in almost all markets. The table gives an overview of deliveries to customers by market and of the respective passenger car market shares of the Volkswagen Group in fiscal year 2010. We explain the sales development in individual markets in the following sections.

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DELIVERIES TO CUSTOMERS BY MARKET1

 

 

Deliveries (units)

 

Change (%)

 

Share of passenger car market (%)

 

 

2010

 

2009

 

 

 

2010

 

2009

1

Deliveries and market shares for 2009 have been updated to reflect subsequent statistical trends.

2

Overall markets in the USA, Mexico and Canada include passenger cars and light trucks.

Europe/Remaining markets

 

3,599,951

 

3,492,438

 

+3.1

 

 

 

 

Western Europe

 

2,902,948

 

2,917,888

 

–0.5

 

21.0

 

20.9

of which: Germany

 

1,038,596

 

1,246,571

 

–16.7

 

35.1

 

34.2

United Kingdom

 

381,175

 

341,888

 

+11.5

 

17.2

 

16.1

France

 

270,527

 

260,799

 

+3.7

 

11.2

 

11.3

Spain

 

246,125

 

224,692

 

+9.5

 

23.8

 

23.2

Italy

 

242,732

 

237,760

 

+2.1

 

11.5

 

10.1

Central and Eastern Europe

 

429,485

 

385,320

 

+11.5

 

13.4

 

13.4

of which: Russia

 

133,503

 

95,208

 

+40.2

 

7.1

 

6.5

Czech Republic

 

81,932

 

77,952

 

+5.1

 

45.6

 

43.7

Poland

 

81,639

 

79,120

 

+3.2

 

22.8

 

22.4

Remaining markets

 

267,518

 

189,230

 

+41.4

 

 

 

 

of which: Turkey

 

87,434

 

49,094

 

+78.1

 

11.9

 

10.3

South Africa

 

72,279

 

52,758

 

+37.0

 

19.9

 

19.3

North America2

 

549,578

 

467,769

 

+17.5

 

3.9

 

3.7

of which: USA

 

360,287

 

297,973

 

+20.9

 

3.1

 

2.9

Mexico

 

129,548

 

118,391

 

+9.4

 

15.7

 

15.6

Canada

 

59,743

 

51,405

 

+16.2

 

3.8

 

3.5

South America

 

907,778

 

825,851

 

+9.9

 

19.6

 

21.7

of which: Brazil

 

727,790

 

697,279

 

+4.4

 

22.9

 

25.4

Argentina

 

135,628

 

103,445

 

+31.1

 

24.2

 

26.9

Asia-Pacific

 

2,145,787

 

1,550,261

 

+38.4

 

9.6

 

8.6

of which: China

 

1,924,649

 

1,400,514

 

+37.4

 

16.8

 

16.5

Japan

 

63,998

 

53,904

 

+18.7

 

1.5

 

1.4

India

 

53,555

 

19,002

 

x

 

2.5

 

1.1

Worldwide

 

7,203,094

 

6,336,319

 

+13.7

 

11.4

 

11.2

Volkswagen Passenger Cars

 

4,502,827

 

3,954,551

 

+13.9

 

 

 

 

Audi

 

1,092,411

 

949,729

 

+15.0

 

 

 

 

Škoda

 

762,600

 

684,226

 

+11.5

 

 

 

 

SEAT

 

339,501

 

336,683

 

+0.8

 

 

 

 

Bentley

 

5,117

 

4,616

 

+10.9

 

 

 

 

Lamborghini

 

1,302

 

1,515

 

–14.1

 

 

 

 

Volkswagen Commercial Vehicles

 

435,584

 

361,506

 

+20.5

 

 

 

 

Scania

 

63,712

 

43,443

 

+46.7

 

 

 

 

Bugatti

 

40

 

50

 

–20.0

 

 

 

 

Deliveries in Europe/Remaining markets

In Western Europe, our deliveries to customers in the reporting period were similar to the previous year’s level, in spite of the sharp decline in Germany’s passenger car market. Vehicles sold in Western Europe accounted for 40.3% (previous year: 46.1%) of the Group’s total delivery volume. Excluding the German market, all of the volume brands increased sales to customers as against the previous year. Demand was particularly buoyant for the Polo, Tiguan and SEAT Leon models. Our new Audi A4 allroad quattro, Audi A5 Sportback, Škoda Yeti, Škoda Superb Combi and SEAT Exeo ST models also experienced strong demand. The share held by the Volkswagen Group of the total passenger car market in Western Europe remained unchanged at 21.0% (previous year: 20.9%). In Central and Eastern Europe, our deliveries to customers of the Volkswagen Group were up 11.5% year-on-year. This performance was primarily driven by the very positive development of the Russian passenger car market in the second half of the year; in total, we sold 40.2% more vehicles in this market than in the previous year. In Central and Eastern Europe, there was rising demand in particular for the Polo, Golf, Tiguan, Audi A6, Audi Q5, Škoda Octavia and SEAT Leon models. The new Audi A5 Sportback and Škoda Yeti models were likewise very popular with customers in this region.

The trend of the Volkswagen Group’s deliveries in South Africa was also very dynamic in the reporting period. Compared with the prior-year period, in which demand was hit hard by the financial and economic crisis, demand for Group models was up 37.0%. Our entry-level models were particularly sought-after. The market share held by the Volkswagen Group in South Africa increased to 19.9% (previous year: 19.3%).

In the markets in the Middle East, we recorded an overall year-on-year increase in demand for models from the Volkswagen Group (+54.7%).

Deliveries in Germany

The number of deliveries to Volkswagen Group customers in the German passenger car market in 2010 was down 16.7% on the previous year, which had benefited greatly from the government scrapping premium. The Audi Q5 and SEAT Altea XL models recorded high growth rates. There was increased demand also for the new Touareg, Audi A4 allroad quattro, Audi A5 Sportback, Audi A8, Škoda Yeti, Škoda Superb Combi and SEAT Exeo ST. At the end of 2010, five Group models led the Kraftfahrtbundesamt (KBA – German Federal Motor Transport Authority) registration statistics in their respective segments: the Polo, Golf, Touran, Tiguan and Multivan/Transporter. The Golf remained the undisputed leader among the most frequently registered passenger cars in Germany. In spite of declining sales figures, the Group’s market share in Germany increased to 35.1% (previous year: 34.2%), thus further cementing our market leadership.

Deliveries in North America

Although growth in the passenger car market in the USA slowed somewhat in the second half of 2010, the Volkswagen Group’s sales figures increased by 20.9% in 2010 as a whole. The New Beetle, Golf, Tiguan, Passat CC, Audi A3, Audi A6, Audi A5 Coupé and Audi Q5 models recorded the highest growth rates. In Canada, our deliveries to customers increased by 16.2% year-on-year. Particularly strong demand was recorded for the Golf, Tiguan, Audi A4 and Audi Q5 models. We delivered 9.4% more vehicles than in the previous year in the Mexican passenger car market. The models with the sharpest increases in demand included the Tiguan, Jetta, Audi A4 and SEAT Ibiza.

Deliveries in South America

Demand in the South American passenger car markets increased compared with the previous year. The Volkswagen Group delivered 9.9% more vehicles to customers in this region. In Brazil, sales figures were up 4.4% thanks in particular to strong demand for the Fox and Saveiro models. The delivery figures also include the Saveiro and T2 light commercial vehicles. Overall, we sold 56.6% more of these models in the Brazilian passenger car market than in the previous year.

Demand for Group models in the Argentinian passenger car market was up 31.1% year-on-year. There was increased demand for the Fox MPV, Voyage and Jetta models. With a passenger car market share of 24.2% (previous year: 26.9%), we maintained our leadership position in the Argentinian market.

Deliveries in the Asia-Pacific region

In terms of passenger car sales, Asia-Pacific was by far the fastest-growing region in 2010; growth rates only slowed slightly toward the end of the year. The Volkswagen Group delivered 38.4% more vehicles in this region than in the previous year. The Chinese passenger car market continued its dynamic growth, but at a slightly slower pace: the sales figures for the Group rose year-on-year by 37.4%, with almost all models contributing to this result. We again defended our leadership position in the highly competitive Chinese passenger car market, with a market share of 16.8% (previous year: 16.5%). Sales to customers in Japan exceeded the previous year’s figure by 18.7%. Demand was particularly high for the Polo, Golf and Audi A3 models. The performance of our deliveries to customers also remained positive in the other markets in the Asia-Pacific region. In India, our sales figures were more than double the previous year’s level. The Polo, which was launched in the market in 2010, was a major contributor to this increase.

DELIVERIES OF HEAVY COMMERCIAL VEHICLES

The Scania brand delivered a total of 63,712 trucks and buses in the reporting period – 46.7% more than in the previous year. In South America, sales rose by 84.4% to 19,820 units. Demand for heavy commercial vehicles was significantly higher year-on-year especially in Brazil, Argentina and in the markets of the Asia-Pacific and Middle East regions.

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