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Annual Report

Volkswagen Passenger Cars brand

Model range updated and rationally expanded

In fiscal year 2010, the Volkswagen Passenger Cars brand updated its outstanding range by launching a new generation of numerous models, including the Passat and the Touran. In addition, vehicles designed for specific markets were presented. The brand’s operating profit increased significantly.

Volkswagen Passenger Cars (logo)

BUSINESS DEVELOPMENT

The Volkswagen Passenger Cars brand presented a large number of new models in fiscal year 2010. Among the key attributes of these models were their impressively low fuel consumption and emission levels. The new generation of the Touareg launched with the innovative Touareg Hybrid*, the first hybrid SUV in Europe. The highlight of the fiscal year was the launch of the seventh-generation Passat saloon and Passat Variant, both of which lend a premium flair to the mid-size range. Also launched were a Polo saloon developed specially for the Russian market and a Jetta for the US market.

Passat (photo)

Passat

Fiscal year 2010 was a very successful one for the Volkswagen Passenger Cars brand. Deliveries to customers amounted to 4.5 million vehicles, up 13.9% year-on-year. The brand recorded substantial growth rates in Argentina (+22.5%), Russia (+49.1%) and China (+35.5%). Demand in North America increased by 17.9% year-on-year, outpacing the growth of the market as a whole. Positive sales figures were also recorded in the Indian market.

In the past fiscal year, the Volkswagen Passenger Cars brand increased its unit sales by 11.7% to 3.9 million vehicles. The Golf, Polo and Tiguan models recorded a high level of demand. The new Passat met with a positive reception from the market.

As the Chinese vehicle-producing joint ventures are not counted as Volkswagen Passenger Cars brand companies, there is a marked difference between deliveries and unit sales.

The Volkswagen Passenger Cars brand increased its production to 4.6 million vehicles in fiscal year 2010, 20.6% more than in the previous year. There was a substantial rise in production volumes at the Wolfsburg plant and at the production locations in Spain, Mexico, South Africa and China. The production figures for the Routan are not included in the Group figures as it is produced in Canada at Chrysler’s plant in Windsor, Ontario.

* Consumption and emission data can be found here.

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VOLKSWAGEN PASSENGER CARS BRAND

 

 

2010

 

2009

 

%

Deliveries (thousand units)

 

4,503

 

3,955

 

+13.9

Vehicle sales

 

3,863

 

3,459

 

+11.7

Production

 

4,592

 

3,807

 

+20.6

Sales revenue (€ million)

 

80,251

 

65,368

 

+22.8

Operating profit

 

2,173

 

561

 

x

as % of sales revenue

 

2.7

 

0.9

 

 

€2.2 billion

OPERATING PROFIT IN 2010

SALES REVENUE AND EARNINGS

As a result of the positive trend in sales, the Volkswagen Passenger Cars brand generated sales revenue of €80.3 billion in fiscal year 2010; this is equivalent to a year-on-year increase of 22.8%. Operating profit rose by €1.6 billion to €2.2 billion owing to volume factors. Operating return on sales improved on the difficult prior year, reaching a level of 2.7% (0.9%). In view of the healthy business performance in 2010, we have made significant progress towards achieving the objectives of Strategy 2018, i.e. to increase worldwide sales to 6.6 million vehicles per year in approximately eight years and to lift our global market share to around 9%.

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PRODUCTION

 

 

 

 

Vehicles

 

2010

 

2009

Passat/Santana

 

994,956

 

772,872

Golf

 

828,910

 

792,608

Jetta/Bora

 

796,830

 

649,963

Polo

 

635,556

 

453,824

Gol

 

474,905

 

465,795

Tiguan

 

276,212

 

145,002

Fox

 

194,393

 

176,114

Touran

 

134,897

 

126,168

Touareg

 

48,069

 

32,308

Scirocco

 

45,230

 

47,277

Suran

 

40,981

 

44,936

New Beetle

 

31,533

 

24,328

Sharan

 

23,085

 

14,636

Eos

 

22,775

 

17,880

Polo Classic/Sedan

 

16,692

 

16,764

Parati

 

10,710

 

9,883

New Beetle Cabriolet

 

8,640

 

12,773

Phaeton

 

7,477

 

4,071

 

 

4,591,851

 

3,807,202

Touran (photo)

Touran

FURTHER INFORMATION
www.volkswagen.com

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