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Annual Report

SEAT brand

60 years of SEAT: New models for the future

In its anniversary year, Spanish automaker SEAT presented the new Alhambra, whose innovative versatility and outstanding efficiency met with acclaim in the market. This model contributed to a moderate increase in unit sales in the past fiscal year.

SEAT (logo)

BUSINESS DEVELOPMENT

The SEAT brand celebrated its 60th anniversary in fiscal year 2010. Since being founded on May 9, 1950, the Spanish company has produced more than 16 million vehicles.

SEAT Alhambra (photo)

SEAT Alhambra

SEAT again showcased a number of attractive innovations in 2010: at the International Motor Show in Geneva, the brand presented the Ibiza ST, the family-friendly estate version of its successful compact model. Another high point of the year was the launch of the new Alhambra. This versatile MPV can accommodate up to seven passengers, making it the ideal choice for families and high-mileage business drivers. The environmentally friendly ECOMOTIVE versions of all models were especially popular.

Driven by the recovering economy, deliveries to SEAT brand customers in fiscal year 2010 were slightly up on the prior-year level at 340 thousand vehicles. In key markets such as Spain and the UK, delivery figures were well above 2009 levels. In addition, SEAT became market leader in the Spanish market for the first time in 31 years. Sales figures for the Leon and Altea models were particularly encouraging. The new Ibiza ST and Alhambra models were also well received by the market.

The SEAT brand sold 349 thousand vehicles to the dealer organization in the reporting period, a year-on-year increase of 9.3%.

Thanks to the improved business environment, the number of SEAT vehicles produced in fiscal year 2010 – 345 thousand – was 12.2% higher than in the previous year.

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SEAT BRAND

 

 

 

 

 

 

 

 

2010

 

2009

 

%

Deliveries (thousand units)

 

340

 

337

 

+0.8

Vehicle sales

 

349

 

319

 

+9.3

Production

 

345

 

308

 

+12.2

Sales revenue (€ million)

 

5,038

 

4,561

 

+10.4

Operating result

 

–311

 

–339

 

+8.3

as % of sales revenue

 

–6.2

 

–7.4

 

 

€5.0 billion

SALES REVENUE IN 2010

SALES REVENUE AND EARNINGS

Sales revenue for the SEAT brand increased by 10.4% to €5.0 billion in fiscal year 2010. The operating result improved by €28 million year-on-year to €–311 million. Upfront expenditures for new products and the decline in demand in the Spanish passenger car market in the second half of the year had a negative effect on the result. The operating return on sales amounted to –6.2% (–7.4%) in fiscal year 2010.

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PRODUCTION

 

 

 

 

Vehicles

 

2010

 

2009

Ibiza

 

189,083

 

173,715

Leon

 

79,462

 

66,368

Altea/Toledo

 

43,351

 

33,362

Exeo

 

23,108

 

22,981

Alhambra

 

10,023

 

6,215

Cordoba

 

 

4,861

 

 

345,027

 

307,502

SEAT Ibiza ST (photo)

SEAT Ibiza ST

FURTHER INFORMATION
www.seat.com

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