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Annual Report

Škoda brand

GreenLine eco-label available in all five model series

Traditional Czech brand Škoda added a new chapter to its success story in fiscal year 2010: the environmentally friendly GreenLine models were updated in 2010 and are now available in all model series – from the Fabia subcompact to the Yeti compact SUV.

Škoda (logo)

BUSINESS DEVELOPMENT

The Škoda brand continued its positive development in fiscal year 2010. Demand for the Czech brand’s vehicles was especially high in the growth markets of Russia, India and China. The Fabia and Roomster models debuted a new design and new range of engines in 2010, while the robust Fabia Scout was also launched. Škoda demonstrated its commitment to sustainable mobility with the second generation of its resource-friendly GreenLine models. This eco-label is now available for all five brand models, featuring innovations such as the start-stop system and regenerative braking.

Škoda Fabia Scout Combi (photo)

Škoda Fabia Scout Combi

At 763 thousand vehicles, deliveries by the Škoda brand in 2010 were 11.5% higher than in the previous year. The strongest growth rates were recorded in Russia (+38.1%), China (+47.3%) and India (+37.7%).

Škoda sold 585 thousand vehicles worldwide in 2010, a 6.0% increase on the previous year. Demand for the Octavia and Superb models rose and the Škoda Yeti continued to grow in popularity.

As the Chinese vehicle-producing joint ventures are not counted as Škoda brand companies, there is a marked difference between deliveries and unit sales.

In 2010, the Škoda brand increased its worldwide production to 780 thousand vehicles, up 16.7% year-on-year.

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ŠKODA BRAND

 

 

 

 

 

 

 

 

2010

 

2009

 

%

Deliveries (thousand units)

 

763

 

684

 

+11.5

Vehicle sales

 

585

 

552

 

+6.0

Production

 

780

 

669

 

+16.7

Sales revenue (€ million)

 

8,692

 

7,100

 

+22.4

Operating profit

 

447

 

203

 

x

as % of sales revenue

 

5.1

 

2.9

 

 

22.4%

YEAR-ON-YEAR INCREASE IN SALES REVENUE

SALES REVENUE AND EARNINGS

In fiscal year 2010, the Škoda brand increased its sales revenue by 22.4% to €8.7 billion. Škoda more than doubled its operating profit year-on-year in 2010 to €447 million (€203 million). In addition to the high volume, mix effects and cost reductions had a positive effect. The operating return on sales increased to 5.1% (2.9%).

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PRODUCTION

 

 

 

 

Vehicles

 

2010

 

2009

Octavia

 

357,142

 

294,020

Fabia

 

234,593

 

260,562

Superb

 

105,709

 

52,361

Yeti

 

52,632

 

19,590

Roomster

 

30,418

 

42,273

 

 

780,494

 

668,806

Škoda Octavia GreenLine (photo)

Škoda Octavia GreenLine

FURTHER INFORMATION
www.skoda-auto.com

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