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Annual Report

Bentley brand

The new Bentley Continental GT – evolution of a bestseller

The new Bentley coupé takes its highly successful predecessor one step further with improved performance and innovative technology. In 2010, Bentley responded to the challenging environment in the luxury segment with models that fulfill the highest demands of design, quality and technical excellence.

Bentley (logo)

BUSINESS DEVELOPMENT

The Bentley brand began fiscal year 2010 with the premiere of its new Continental Supersports Convertible*, the fastest and most powerful convertible produced by the British automaker to date. Thanks to innovative FlexFuel technology, the elegant super sports car can also run on bioethanol.

This also applies to the new Bentley Continental GT*, which made its debut at the Paris Motor Show. The current model draws on the design of its highly successful predecessor but with more sharply defined lines and shapes.

Bentley Continental Supersports Convertible (photo)

Bentley Continental Supersports
Convertible

In fiscal year 2010, Bentley once again reported a rise in sales figures, although conditions in the luxury segment continue to be difficult: sales were well below pre-crisis levels. Demand for Bentley brand vehicles has increased above all in China (+86.2%), the UK (+9.5%) and the USA (+6.1%). Total deliveries to customers rose by 10.9% to 5,117 vehicles.

The Bentley brand sold 4,804 vehicles in the reporting period, a 20.0% increase year-on-year. Demand for the Continental GT Coupé* and Continental Flying Spur* models also increased.

Total production for the Bentley brand in 2010 was 4,854 vehicles. This means that 33.5% more vehicles left the production facility than last year.

* Consumption and emission data can be found here.

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BENTLEY BRAND

 

 

 

 

 

 

 

 

2010

 

2009

 

%

Deliveries

 

5,117

 

4,616

 

+10.9

Vehicle sales

 

4,804

 

4,005

 

+20.0

Production

 

4,854

 

3,637

 

+33.5

Sales revenue (€ million)

 

721

 

571

 

+26.3

Operating result

 

–245

 

–194

 

–26.3

as % of sales revenue

 

–34.0

 

–34.0

 

 

33.5%

INCREASE IN PRODUCTION IN 2010


SALES REVENUE AND EARNINGS

At €0.7 billion, sales revenue for the Bentley brand was 26.3% higher in 2010 than in 2009. In addition to changes in the market and the product mix, earnings were also impacted by upfront expenditures for new products in particular. The operating result declined by €51 million to €–245 million. As in the previous year, the operating return was –34.0%.

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PRODUCTION

 

 

 

 

Vehicles

 

2010

 

2009

Continental Flying Spur

 

1,914

 

1,358

Continental GT Coupé

 

1,735

 

1,211

Continental GT Cabriolet

 

843

 

722

Mulsanne

 

354

 

Arnage

 

 

147

Brooklands

 

6

 

106

Azure

 

2

 

93

 

 

4,854

 

3,637

Bentley Continental GT (photo)

Bentley Continental GT

FURTHER INFORMATION
www.bentleymotors.com

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