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Annual Report

Audi brand

Number one premium brand of the future

The ambitious goal of the Audi brand is to become the market leader in the premium segment. In fiscal year 2010, Audi showcased a series of new models designed with this aim in mind and also saw the brand enter the premium small car segment with the new Audi A1.

Audi (logo)

BUSINESS DEVELOPMENT

The Audi brand premiered several vehicles in 2010. Much attention was generated by the new Audi A7 Sportback and the latest generation of the Audi A8, which is also available with a long wheelbase as the Audi A8 L. However, the highlight of the past year was the launch of the new Audi A1, the first Audi in the premium subcompact segment. Audi also continued to pursue its “The future is electric” theme, moving another step closer to emission-free electromobility with its Audi A1 e-tron and Audi e-tron Spyder studies.

Audi A1 (photo)

Audi A1

The Audi brand achieved a delivery record in fiscal year 2010. At nearly 1.1 million units worldwide, the prior-year figure was surpassed by 15.0%. In Western Europe, sales figures increased by 4.0%; on the US market, deliveries were 22.9% higher than in 2009. Audi boosted its sales in the rapidly expanding Chinese passenger car market by an impressive 43.4%, outpacing the growth of the market as a whole.

In total, the Audi brand recorded unit sales of 1.3 million vehicles (of which 1.1 million units were Audi and Lamborghini vehicles); this corresponds to a year-on-year increase of 11.7%. This strong performance can be attributed above all to the young and attractive product portfolio, as well as the positive economic growth in key sales markets. Particularly strong demand was recorded for the Audi A4, Audi A5, Audi A6 and Audi Q5 models. Automobili Lamborghini S.p.A. sold 1,220 vehicles (–13.9%).

While the number of vehicles produced by the Audi brand in fiscal year 2009 was still 0.9 million units, a total of 1.1 million vehicles were produced in 2010. This was 24.0% more than in the prior-year period. Lamborghini produced 1,227 units of its prestigious super sports cars, down 2.1% on 2009.

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AUDI BRAND

 

 

 

 

 

 

 

 

2010

 

2009

 

%

Deliveries (thousand units)

 

1,092

 

950

 

+15.0

Vehicle sales

 

1,321

 

1,183

 

+11.7

Production

 

1,145

 

924

 

+24.0

Sales revenue (€ million)

 

35,441

 

29,840

 

+18.8

Operating profit

 

3,340

 

1,604

 

x

as % of sales revenue

 

9.4

 

5.4

 

 

9.4%

OPERATING RETURN ON SALES IN 2010

SALES REVENUE AND EARNINGS

The Audi brand achieved a record result in fiscal year 2010. Sales revenue increased to €35.4 billion. The year-on-year increase of 18.8% is mainly attributable to the increase in vehicle sales and higher sales revenue from engine sales. Lifted by further advances in productivity and continuous improvements in processes, the Audi brand increased its operating profit to €3.3 billion, exceeding the prior-year figure by €1.7 billion. The operating return on sales rose from 5.4% in 2009 to 9.4% in 2010. The key figures for the Lamborghini brand are included in the figures for the Audi brand.

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PRODUCTION

 

 

 

 

Vehicles

 

2010

 

2009

Audi

 

 

 

 

A4

 

306,291

 

279,624

A6

 

211,256

 

182,090

A3

 

186,665

 

196,965

Q5

 

154,604

 

105,074

A5

 

90,346

 

69,495

A1

 

51,937

 

Q7

 

48,937

 

27,929

A8

 

22,435

 

8,599

A5 Cabriolet

 

20,924

 

15,388

TT Coupé

 

20,413

 

18,010

A3 Cabriolet

 

12,309

 

9,782

A7

 

8,496

 

TT Roadster

 

5,804

 

4,811

R8

 

3,485

 

2,101

A4 Cabriolet

 

 

2,409

 

 

1,143,902

 

922,277

 

 

 

 

 

Lamborghini

 

 

 

 

Gallardo

 

817

 

462

Gallardo Spyder

 

247

 

460

Murciélago

 

145

 

274

Murciélago Roadster

 

18

 

57

 

 

1,227

 

1,253

 

 

 

 

 

Audi brand

 

1,145,129

 

923,530

Audi A7 Sportback (photo)

Audi A7 Sportback

FURTHER INFORMATION
www.audi.com

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