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Annual Report

Chronicle 2010

New Compact Coupé (photo)

January 11
North American International Auto Show, Detroit

Volkswagen presents the New Compact Coupé – a coupé concept car with a hybrid drive – to the global public for the first time. Audi unveils its concept for a pure-play compact sports car – the e-tron – powered solely by electricity, plus the next generation of the Audi A8.

January 14
Golden Angel 2010

The Audi brand is named the best brand for the third time in succession in German motoring association ADAC’s image and brand survey, winning the “Golden Angel”. The new Polo achieves second place in the “car” category.

January 28
The Best Cars of 2010

Volkswagen Group models come top in seven out of ten categories in the poll by readers of the specialist journal “auto motor and sport”. In addition to the Volkswagen Polo and Golf, the “Best Cars of 2010” are the Škoda Octavia, Audi A4, Audi R8 Spyder, Audi Q5 and the Volkswagen Multivan.

February 2
The Golf is the safest car

The Euro NCAP institute in Brussels names the Golf the safest car of the year. The successful model from Wolfsburg was already awarded five stars by Euro NCAP in 2008.

February 26
Volkswagen Passenger Cars sends a signal for the environment with “Think Blue.”

The new image and marketing campaign promoting efficient driving and ecologically sustainable activities anchors the goal of environmentally friendly mobility in all activities of the Volkswagen brands.

March 1
Volkswagen lays the foundations for electromobility

The Group plans to upgrade its vehicle fleet with electric drives. The UP! blue-e-motion and the Golf blue-e-motion will start the ball rolling in 2013. The aim is to become the market leader for electric-drive models by 2018. The Company’s goal is for electric vehicles to account for three percent of the overall model range by 2018.

March 2
International Motor Show, Geneva

The Volkswagen Group continues its model rollout in Geneva. The Volkswagen Passenger Cars brand alone presents four world premieres, including the redesigned Sharan. Audi enters the small car segment with the Audi A1. SEAT unveils the IBE concept car, a compact sports car with an electric drive.

Audi R8 (photo)

April 1
World Car of the Year

The Volkswagen Polo is voted “World Car of the Year 2010”. The BlueMotion models win the “World Green Car Award” for the lowest consumption levels and the lowest levels of emissions in their classes. The Audi R8 V10 is voted “World Performance Car 2010”.

April 13
Flotten-Award 2010

At the Auto Mobil International (AMI) fair in Leipzig, the Volkswagen Transporter and Caddy are voted the favorite fleet vehicles in their classes by the readers of the specialist journal “Autoflotte”.

April 14
Capital increase successfully implemented

Volkswagen Aktiengesellschaft increases its share capital by a notional €166.2 million by issuing approximately 65 million new preferred shares, generating total net issue proceeds of approximately €4.1 billion. The transaction – the world’s largest publicly placed capital increase in the automotive sector to date – meets with substantial interest, especially from institutional investors.

May 3
National Electromobility Platform in Berlin begins

Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG, advocates targeted long-term research funding at companies and universities with the aim of developing and building batteries and key electric components in Germany.


May 9
SEAT celebrates its 60th anniversary

60 years after its establishment, the Spanish brand has a unique character and a clear strategy comprising a dynamic model program, state-of-the-art technology and appealing design.

Volkswagen Group acquires a majority interest in Italdesign Giugiaro (photo)

May 25
Volkswagen Group acquires a majority interest in Italdesign Giugiaro

Volkswagen announces that it is to acquire a 90.1 percent interest in the renowned Turin-based design and development company with its rich traditions. Among other things, Italdesign’s Golf I design created a new design language for the Group’s models in the 1970s.

June 1
10 years of the Autostadt

The Autostadt celebrates its 10th birthday. With more than 21 million visitors to date, the Autostadt is one of Germany’s most popular tourist destinations.

10 years of the Autostadt (photo)

June 9
Contracts to build a new Volkswagen plant in China signed

The new plant in the southern Chinese city of Foshan will start production in 2013. With a maximum annual capacity of 300,000 vehicles, it will be an important component of Volkswagen’s long-term growth strategy in the Chinese market.

June 16
World premiere of the new Volkswagen Jetta in New York

The redesigned US bestseller is unveiled at a big party in Times Square.

June 24
“International Engine of the Year Awards 2010”

The new Volkswagen 1.4 l TSI engine wins both the 1.0 to 1.4 liter class and the overall award as “International Engine of the Year.”

July 7
Volkswagen expands its production capacity in Mexico

A new section of Volkswagen de México in Puebla production facility is opened in the presence of Mexican president Felipe Calderón. The new Jetta will be manufactured here in future using state-of-the-art technology. Volkswagen also plans to invest a total of up to USD 1 billion in Mexico in the next three years.

July 15
Contracts signed for another plant in China

The Volkswagen Group is to construct a new plant in Yizheng, Jiangsu province as part of its long-term growth strategy in China. The new plant is another step towards Volkswagen Group’s goal of doubling manufacturing capacities in the medium term to around 3 million vehicles.

August 12
Volkswagen Group is the most trustworthy company

The Corporate Trust Index (CTI), a study carried out by the Institute of Communications and Media Studies at Leipzig University and PMG Presse-Monitor names the Volkswagen Group the most trustworthy company out of the 30 DAX-listed groups.

August 25
Volkswagen and ADAC start new joint road safety program

Volkswagen is supporting the ADAC in its “Sicher im Auto” road safety program, which is being run throughout Germany and which aims to increase the safety of child passengers.

September 23
International Commercial Vehicles Motor Show, Hanover

Volkswagen Commercial Vehicles unveils the most economical Transporter model of its class – the BlueMotion Technology Transporter. The new Caddy and the Amarok SingleCab also make their debuts in Hanover. Scania presents the new V8 – the world’s most powerful truck.

Škoda Octavia Green E (photo)

September 29
Mondial de I’Automobile, Paris

The Volkswagen Passenger Cars brand provides one of the highlights of the Paris Motor Show with the world premiere of the seventh-generation Passat saloon and Passat Variant. The Audi brand presents Audi quattro concept car – a modern interpretation of the legendary 1980s Audi quattro. At Škoda, the Octavia Green E Line concept car, the Czech brand’s first vehicle to be powered solely by electricity, makes its debut.

October 7
Volkswagen and Argentinian government delegation sign cooperation agreement

In the presence of the Argentinian president Dr. Cristina Fernández de Kirchner, the Chairman of Volkswagen AG’s Board of Management, Prof. Dr. Martin Winterkorn, and the Argentinian Education Minister Dr. Alberto Sileoni agree a cooperation in the areas of education, research and development. The university in Pacheco, where Volkswagen’s Argentinian site is located, will establish new degree courses and will become a scientific center for mobility issues.

October 20
Volkswagen production facilities prepare for the Modular Transverse Matrix (MQB)

Body production at the Wolfsburg site presents the first MQB platform welded in a large-series production facility. This is designed to test the integration of the new standardized MQB manufacturing technology in series production. In the coming years, over 30 Group models in the compact and mid-size ranges will be based on the MQB.

VW Sharan (photo)

November 3
“Golden Steering Wheel” for the Sharan

The new Sharan receives the prestigious prize in the category “Vans” at the “Golden Steering Wheel 2010” awards.

November 10
Volkswagen to acquire Porsche Holding Salzburg’s trading business

The family shareholders of Porsche Holding Gesellschaft mbH, Salzburg, Austria, resolve to exercise the put option to sell the operating business of Porsche Holding Salzburg (PHS) to Volkswagen.

November 19
Volkswagen Group presents investment planning

The Company will invest around € 51.6 billion in the Automotive Division in the next five years.

November 24
Volkswagen Group dominates “Auto Trophy 2010” awards

The Volkswagen Group wins an award in almost every segment at the “Auto Trophy 2010”, with 14 first places, 11 second places and 7 third places.

December 10
Touran and Sharan are “Value Champions 2011”

AUTO BILD names the models that best keep their value for the year “Value Champions 2011”. The Touran secures the title in the “Compact Vans” category, while the Sharan outstrips the competition in the “Vans” category.

Volkswagen signs contract to manufacture vehicles in Malaysia (photo)

December 21
Volkswagen signs contract to manufacture vehicles in Malaysia

Volkswagen expands its activities in the ASEAN area and agrees the assembly of the Passat in Malaysia with partner company DRB-HICOM.

December 23
TOP SAFETY PICK 2011

Six Volkswagen models successfully pass the US safety test run by the Insurance Institute for Highway Safety (IIHS) and receive the “TOP SAFETY PICK 2011” award. The models winning the accolade are the Jetta Sedan, Jetta SportWagen, Golf, Golf GTI, Tiguan and Touareg.

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